Friday, July 31, 2009

"Ghostbusters" was a remake?!?

If this trailer on Youtube is to be believed, "Ghostbusters" actually came out in 1954 -- thirty years before the one we all saw when we were kids.


The New York Times called this Youtube video "incredible."

Other words come to mind: how about "mindblowing", "awesome" , and "jawdropping"?

Ivan Guerrero, formerly of McCann Erickson Philippines (and a friend from the University of Asia and the Pacific), the mindblowingly, awesome guy with jawdropping editing skills (and a cavernous movie archive, it seems) also has a behind-the-scenes, annotated version:



Darn good job, Ivan!

Monday, July 27, 2009

Family comes first

My 6-year old daughter has been taught well to understand that family is more important than anything else -- at least when it comes to choosing priorities, she knows that family activities and concerns come before the more self-centered ones, like computer/internet time or TV-watching time.

Which is all really just a weak way for me to segue to the following family-centred TVCs which struck home.

The first one, for reminding me of the big empty spaces in my own family and in my wife's as well -- huge chasms opened up by the deaths of our fathers, spaces which used to be filled with the sound of their voices, noises, laughter, anecdotes, quirks, foibles, and brilliant things which only daddies could and would do.



And then there's this other commercial that made me
1. scared of even the remotest possibility of going through life without my wife
2. want to give my daughter a big hug later when I get home
3. glad that I was lucky to have had a dad who was in many ways just like the dad in the material.



A tear fell, as they say.

--

Both of these commercials were created by Yasmin Ahmad, ECD of Leo Burnett Malaysia, who died of a stroke over the weekend. She was also behind the Tan Hong Ming video we featured a few posts ago.

Yasmin Ahmad, thank you. May you rest in peace.

Sunday, July 26, 2009

How to sell car insurance using a Meerkat

Ever typed something in the URL bar and discovered you were a bit dyslexic in your typing AFTER you clicked "Enter"?

That's apparently pretty common as evidenced in this video for CompareTheMeerkat.com which is just a few misplaced keystrokes away from CompareTheMarket.com, a car insurance comparison site.

It's quite engaging though not connected really to car insurance --- which is fine.

If I'm any indicator of how the rest of the internet population would act, it'd work. I clicked on the insurance site after I did the Meerkat, and I'm not likely to forget the insurance site now. And, worst case scenario , let's say I DID forget the name of the insurance site, I think I'd probably remember the Meerkat one. Any which way, I'd end up where they wanted me to go.

Good job!

Thursday, July 23, 2009

Lovestruck: Tan Hong Ming

I don't know if you've all seen this ad for Petronas Malaysia already -- but here it is.

It's heartwarming to know that in this world where people still distrust or even hate each other for being different from themselves, kids can still teach their "betters" a thing or two.

Tan Hong Ming is so endearing, no wonder this ad worked out well for Petronas. I don't know however if it helped his lovelife, now that the whole universe basically knows his 'secret'!

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