Friday, June 30, 2006


Scott G writing for Advertising Industry has this to say about this TVC: “
We’re in a modern city. Colored balls bounce down the street and rain from the sky. (Dramatic pause) That’s it. It’s pretty. Beautiful, even. Hell, it’s so jarringly lovely that it borders on the surrealistic. But there’s no actual content. It’s just colored balls bounding everywhere. Oh yeah, there’s some droning, whiny, shoegazing alt-rock blather on the soundtrack.

At the end, there’s an image of a TV screen. And some titles: “Sony Brava. Colour like no other.”

Okay, what is a Sony Brava? The commercial doesn’t say. If it’s a new TV screen that offers improved color, it seems like a side-by-side comparison between Brava and an ordinary screen would be the way to go. Which you cannot do in a TV spot; you need to use magazines or direct mail and ultimately get people to go see a product demo.

I mean, think about it: what is the point of making a commercial for your new color screen if I’m going to be watching it on my current color screen?
My take: The man has a point. BUT then again, this TVC did a great job for me. I didn't know about the Bravia before and now I'm thinking I want one.

Unfortunately for the Bravia, Tango spoofed the ad -- and I actually thought Sony stole the idea from the soda company!

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