How to be a marketing success

... Be a purple cow. Or rather, create a purple cow.

This video answers the problem brought up by the video below.

For anyone who ever wanted to read Seth Godin's The Purple Cow but is too cheap or time-starved to do it, watch this video instead. It's from Seth Godin's talk at the TED conference from 2003.

Well worth your time if you're in advertising or marketing or business.