Britain's got flame, Burger King gets lame

I'm usually one of the first to applaud Burger King's crazy but wildly creative stunts. But this one is a bit too weird for me.

Piers Morgan from Britain's Got Talent 'endorses' FLAME, a new cologne from Burger King in this mock TVC (or is it a real TVC?).

The scent (and I'm getting this from the BK website) "bucks the trend with a hint of flame-grilled beef. What’s more, beyond helping Burger King®’s signature burgers to sizzle, the hint of flame-grilled beef is reputedly also a surprising scent of seduction!"

There's even a real honest-to-goodness scent you can buy, if you were absolutely wanting to smell like a flame-grilled burger.

Even if I played along with the joke, why would anyone want to smell like a burger? Do YOU know anyone who would get the hots for you if you smelled like one?

In the world I come from, smelling like beef is more 'eeeew!' rather than 'ooooooh!".

(That's it: eau de eeeeeeeew! )

It's not funny. It's not even sexy.

I don't get it. Am I missing something or what?

Jerry Seinfeld and Bill Gates' horrible new Microsoft commercial

Jerry Seinfeld is back in a commercial that, in true Seinfeldian fashion, is actually about nothing.

Come on: The Future... Delicious??? Eh?

This is another one of those Crispin Porter Bogusky creations so it's actually working according to plan: I'm talking about it.

Never mind that I'm talking about how BAD it actually is.

And never mind that I'm talking about the creator of the ad and NOT the product / brand either.

This is not the first time I've said something about them, incidentally. (Look here.)

Something's gone wrong somewhere, boys. Again. Shouldn't you guys be rethinking this whole idea of "publicity is good, no matter what kind of publicity"?