Tuesday, April 26, 2011

Eastpak invites you to jump off a building

EASTPAK SPAK - Director's cut from WE ARE FROM L.A on Vimeo.

Check out this new Human Tetris  video from Eastpak -- the bag manufacturer.

 It takes a huge leap of faith to get something like this approved by clients. I suppose the attention and free media it gets will generate enough sales to offset whatever is lost in terms of bad PR.

That being said, this was pretty brave and got my attention. And I ended up showing 5 officemates and posting this on here. So no problems on that end. 

Now whether I'll end up buying an Eastpak next time I need a backpack.... 

What do you think?
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