Borat is now Bruno!

Sacha Baron Cohen is up to no good again as Bruno, a gay Austrian TV fashion journalist in America.

Expect lots of people to be had on cam... like Ben Affleck, for one. Gisele Bundchen though manages to escape.



If you thought Borat was bad (or really really good -- depending on your perspective), expect this to be even worse (or better!)

Here are some fashion people interviewed by "Bruno" -- watch until the last part and see how they talk about Paris Hilton. Priceless.



Here's what would appear to be Bruno's official Youtube channel.

Note: the movie (reported by most blogs as "Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt" is supposedly a mock-title made-up by Defamer according to Wikipedia ) isn't set to hit the big screen until May 2009 --- and yet the Net is full of Bruno videos. How's that for guerrilla marketing?